Print this page Create a Web Site for Your Engineering Firm - III
Course Outline
In this course, the final in a series of three, students will learn to make information and sales Web sites, and will learn how to put them onto the Web. This course covers Chapters 7-11 from the fully-illustrated downloadable e-book Web Site ABCs. It also uses open-source software called Kompozer, available for free download on the Internet. The course provides the student with information on Internet marketing, how to create a sales letter page, and how to put a Web site onto the Internet.
This three-hour course provides basic information on Internet marketing, how to create a sales letter page, and how to put a Web site onto the Internet.
This course includes
a multiple-choice quiz at the end, which is designed to enhance the understanding
of the course materials.
Learning Objective
At the conclusion of this course, the student will learn:
- To create a sales page Web site, and how an effective sales letter page differs from the typical informational Web site;
- What a keyword is;
- What Meta Tags are and how to use them;
- What search marketing ads are, and how to use them;
- What a blog is, and how an Internet marketer can use one;
- What a domain name is, along with domain registration and domain hosting; and
- How to select a domain host for a simple Web site.
Intended
Audience
The intended audience is the engineer who wants to learn to build a Web site for his or her firm, to create an informational Web site on a topic of interest, or to sell an e-book.
Benefit to Attendees
This course will lead the engineer step by step with illustrations through the process of learning Internet marketing basics and how to put a Web site onto the Internet.
Course Introduction
Engineers have all had some programming experience. But the programming of the Internet is somewhat different. Learning how HTML works and how to put a Web site together can benefit any engineer who wants a Web site to help promote his or her business.
This series of three courses leads you step by step through learning simple HTML, creating simple Web sites, and then more complex Web sites of several types. It's all you need to get started with a Web site of your own, using open-source Web creation software Kompozer.
Course Content
This course uses the fully-illustrated downloadable e-book Web Site ABCs, along with free open-source software called Kompozer, available for free download on the Internet as described in the e-book. This course is third in a series of three.
Please click on the above underlined hypertext to view, download or print the document for your study. Because of the large file size, we recommend that you first save the file to your computer by right clicking the mouse and choosing "Save Target As ...", and then open the file in Adobe Acrobat Reader. If you still experience any difficulty in downloading or opening this file, you may need to close some applications or reboot your computer to free up some memory.
Course Summary
Use the e-book Web Site ABC's, a step-by-step manual packed with screen shots. Learn to put your Web sites onto the World Wide Web. Find out about how to produce and sell an e-book and how to blog, and how both of those can help your business.
Quiz
DISCLAIMER: The materials contained in the online course are not intended as a representation or warranty on the part of PDH Center or any other person/organization named herein. The materials are for general information only. They are not a substitute for competent professional advice. Application of this information to a specific project should be reviewed by a registered architect and/or professional engineer/surveyor. Anyone making use of the information set forth herein does so at their own risk and assumes any and all resulting liability arising therefrom.
